Ask a Question
Most people are drawn to the question mark and will try to answer it in their heads. So, make sure it’s compelling and doesn’t require a simple yes or no answer.
Example: “Do You Make These Gardening Mistakes?”
Using numbers taps into the ultra-specific concept and can get prospects interested in your email. Unusual numbers seem more believable too.
Example: “Join 746 Others at This Special Event!”
Good marketing is all about providing benefits to your customers and prospects, and it should start in your subject line.
Example: “Become a Safer Driver with This New App!”
Make Them Feel Special
Everyone loves to feel special and that they are part of a special group. You can make your subscribers feel special with carefully crafted subject lines.
Examples: “You’re Invited!” or “Our Gift to You” or “An Exclusive Offer Just for You.”
Tell Them What’s Waiting Inside
If you don’t want to leave anything to chance and have them possibly miss out, then just tell them what’s available when they open the email.
Example: “Your Special Report Is Inside!”
Do Some Name Dropping
You don’t need to be above throwing in a celebrity name here and there for added effect and intrigue.
Example: “Drake Wears This Brand of Athletic Socks, Too.”
Round Up Your Audience
Address your audience directly in the subject line, telling them you have special information just for them.
Examples: “Attention Plumbers!” or “Golfers…this Message Is for You!”
Attach a Deadline
This ties into the concept of urgency and will usually get people to take action.
Examples: “Only 3 More Hours to Go!” or “This Deal Expires at Midnight” or “Last Chance to Save 50%.”
Mind Your Word Count
As you’ve likely noticed in the past, email subject lines can get cut off if they are too long. That is especially true for mobile devices, so it makes sense to keep them concise. Aim for around 50 characters or less and everyone should be able to see the whole subject line while skimming through their emails. At the very least, keep the most pertinent point short and at the start so it will be read for sure.