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Maximizing Sales Opportunities Through the Holiday Season

There are some steps you can take to set yourself up for holiday season sales success that will get you noticed and build relationships for future sales.  

Content Creators

December 14, 2018

Whether you have a brick and mortar business or make your living online, the holiday season is a golden opportunity to maximize sales and end the year on a high note. Unfortunately, it’s also a time when most entrepreneurs in Canada fail to take advantage of the opportunities surrounding them and end up leaving a lot of money on the table.

 

Luckily, there are some steps you can take to set yourself up for holiday season sales success that will get you noticed and build relationships for future sales.  

Laying the Groundwork

 

One of the most important ways to maximize sales through the holiday season is to create and maintain customer loyalty year round. When consumers automatically think of you as they plan to purchase products or services in your industry, you have a head start over your competition. And that comes from providing as much value as possible throughout the year. When you have a tribe of loyal customers eager to consume your content and buy what you have to offer, it makes the process that much easier when the holiday season arrives.

Create a Plan

 

As for the holidays themselves, the best way to leverage your loyal customers and increase conversions is to create a holiday sales plan. It’s important to have the products your customers want available during this time of year, so you need to coordinate vendors and suppliers to ensure you can meet the demand. Since you know that people are going to be shopping, it makes sense to keep your best sellers stocked and ready to go.

Whether you are selling products or services, you need to include e-commerce as part of your holiday sales strategy.

Get Online

 

Whether you are selling products or services, you need to include e-commerce as part of your holiday sales strategy. Statistica predicts e-commerce worldwide to rise from $1.3 trillion in 2014 to $4.5 trillion in 2021, and if you aren’t there when your prospective customers are looking to buy, then your competitors will be. And with the steep rise in mobile devices being used for standard retail purchases, there is no question that being online is a critical part of holiday sales success.

 

Email marketing is another online activity that has the potential to yield huge holiday returns. You can use this on an on-going basis during the year to build your list and then offer holiday-themed promotions as the year draws to a close. Just remember to give more than you ask for and provide a lot of value leading up to the holidays to increase trust and loyalty.

 

PPC (pay-per-click) ads are an excellent way to drive traffic to your website, especially if you are short on time. It can take months to drive traffic organically for specific keywords related to your business, but you can have prospects landing on your website the same day with PPC ads. Google, Bing, Facebook, Instagram, LinkedIn and Twitter all have their own versions of paid ads that can reach your audience in a hurry.

 

And let’s not forget about social media marketing during the holiday sales season. Leveraging your audiences on Facebook, Instagram, Twitter, and LinkedIn will help to keep them engaged and keep you top of mind when it comes time to go shopping.

 

Follow Current Trends

 

Every holiday season has its share of trends and hot items, and if you can find a way to tie your offerings to what’s hot right now, you may see a spike in sales. That could mean some creative advertising online or offline, using certain keywords or hashtags in social media, or even buying a few of the hot items and offering them as a prize in a contest.

 

Offer Gift Cards

 

Gift cards or gift certificates are popular for both gift givers and gift receivers during the holidays, and it makes sense to offer them for your business, too. They work well as a last minute kind of gift, and many people love receiving them because they have the freedom to buy what they want.

 

These are just a few of the ways you can maximize sales opportunities through the holiday season and help take your business to new heights in the coming year. If you’d like more information about building success as an entrepreneur, sign up for the weekly Haste and Hustle newsletter and get 20% off our next big event!