This week, a client asked me about writing an effective Facebook Ad.
So I thought the tip I shared with her would help you out too.
Before unveiling what makes Facebook Ads effective, I told her the top mistakes that so many people do. Those mistakes also make Facebook ads (or ANY ad for that matter) ineffective.
Here they are:
Any Facebook ad that starts with:
– The Company Name
– Product or Service
– Features and Benefits
– Comparison and Price
SUCK BIG TIME.
There’s no other way to put it.
Because those copy angles do not make an effective Facebook ad – even if it get a few clicks.
If you want a classic example, take a look at most real estate agents’ Facebook ads.
Related: Writing Copy That Converts
Let’s talk about having an EFFECTIVE Facebook ad shall we?
Here’s the ONE thing you need:
+ ONE big powerful idea
+ ONE single, powerful emotion
+ ONE engaging story or a compelling fact
+ ONE CTA (call to action)
Yea. I know I’ve listed 4 pieces – but each piece of the ad is focused on ONE single thing.
Due to the power of ONE, your Facebook ads come alive with magic pulling power.
The reason is, you’re making it SIMPLE for people.
Because 90% of the Facebook ads out there use the “tossed salad” approach. Which mean marketers use too many different CTAs, a gazillion things the product can do, and so on.
Therefore, it just makes people confused.
Stay away from the tossed salad approach.
Oh yea, AND make sure you don’t use the 4 big No-No’s I mentioned at the top.
If you follow my advice, you’ll have more effective Facebook Ads 🙂